Skills
ASP.NET, XML, CSS,
HTML, JavaScript
Website navigation and
usability
Web graphic design and
production
E-mail marketing
Project management
Needs analysis
Market/customer research
Writing and editing
Publication production
Media relations

Software
Visual Studio
Dreamweaver
HomeSite
Photoshop, Illustrator
Flash, Fireworks
Interwoven TeamSite
Proprietary content
management tools
WebTrends
E-mail marketing tools
Microsoft Project
Visio
Visual SourceSafe
PageMaker

Education
Dynamics of Management Skills, Certificate Course, Management Association of Illinois

The Pennsylvania State University:
B.A. in English - Writing Option

Web programming
course work
Internet marketing
seminars

Contact
keith.reehl@sbcglobal.net
847.636.0586 (cell)

References
Available on request.

Portfolio
Click here to view online portfolio. Additional work samples available on request.

Professional Experience

Hewitt Associates, Lincolnshire, IL

Web Developer/Designer (09.02-Present)
Design, develop and publish full websites and website content produced by Hewitt marketing department, including corporate website (www.hewitt.com), registration/information sites for client conferences, and special-purpose minisites. Serve as liaison between marketing and Hewitt information services (IS) department. Led team of developers to implement redesign of hewitt.com, completed June 2006. Designed, implemented and documented HTML/programming components of Hewitt's online marketing/e-mail campaign program initiated in 2004; support all e-mail campaigns and serve on core strategy team. Manage teams of external vendors in development of websites and Flash content. Responsible for authoring, documenting and maintaining design and development standards on all marketing websites.

Focal Communications, Chicago, IL

Web Developer/Web Product Manager (09.00-07.02)
Designed, developed and published Focal Flash online customer newsletter. Worked with team to define and specify navigation and look-and-feel of Focal public website. Developed and maintained content for public website and employee intranet. Managed existing web-based tools in customer extranet; worked with product marketing to develop and deliver content through extranet sites. Managed development of web-based applications for Focal customers. Interviewed customers to determine needs; created detailed requirements documents specifying features and functions for web-based customer service tools. Determined application flow and created prototypes. Worked with IS to establish timelines and manage projects to completion. Wrote user documentation; trained users; developed and maintained online help files.

DigitalWork, Inc., Chicago, IL

Web Content Manager/Web Developer (01.00-07.00)
Managed team of writers and developers creating and maintaining content for DigitalWork website (www.digitalwork.com) and iWork Advisor, a biweekly online newsletter. Managed team workflow on multiple concurrent projects. Supervised planning, development and implementation of major redesign of iWork Advisor, including conversion of newsletter to XML, new look-and-feel, and greatly expanded content. Created, developed and maintained content components of e-commerce-enabled business-to-business services. Managed design, content creation and development of DigitalWork investor relations site hosted by PR Newswire.

PLATINUM technology/Computer Associates International (CA), Oakbrook Terrace, IL
(PLATINUM acquired by CA in June 1999)

Team Leader/Web Developer (06.99-01.00)
Web Developer (10.98-06.99)
Managed development team creating and maintaining content for several websites and intranet sites, including PLATINUM and CA corporate sites (www.ca.com). Content produced included product trial download applications, information and online registration for events and programs, and marketing and sales materials. Managed multiple projects from inception to completion. Worked closely with worldwide product/services marketing organization to craft and deliver messaging via the website.

Sr. Media Relations Specialist (08.95-10.98)
Media Relations Specialist (09.94-08.95)
Solely responsible for media/press relations for software, consulting, and business development divisions. Worked with partners including Microsoft and Intel to develop and issue joint announcements. Managed work of external agency staff and media relations intern. Built and maintained relationships with key journalists, editors, and analysts. Worked with product marketers to develop positioning/strategies, communications plans, press releases and supporting documents. Planned, executed, and participated in press tours to announce new products and initiatives. Obtained editorial placements, reviews, bylined article placements in major computer trade publications, including Computerworld, InformationWeek, PC Week. Focused efforts resulted in dramatic increase in amount and quality of trade press coverage. Worked with developers to design and implement first version of product information section on PLATINUM website.

SYSTAT, Inc., Evanston, IL

Manager of Media Relations and Marketing Publications (12.91-07.94)
Managed all media/press relations activities for new software product launches and upgrade announcements, including writing and distribution of press releases, contact with key editors and writers. Obtained product reviews, new product announcements, and placements in feature articles in major computer trade publications, including InfoWorld, MacWeek, Macworld, PC Magazine, PC Week, Windows Magazine. Wrote, edited, and coordinated printing of all marketing and sales brochures, direct mail pieces, advertisements, and flyers. Wrote, designed and coordinated production and mailing of the user newsletter, SYSNET.

National Computer Graphics Association,
Fairfax, VA

Editor/Staff Writer (05.90-12.91)
Solicited and edited articles for, and wrote news items and feature articles for:

• NCGA News, NCGA's monthly newsletter distributed in Computer Graphics World magazine.
• 
  
• NCGA CAD/CAM File column, distributed monthly in MCN magazine.