Skills
ASP.NET, XML, CSS,
HTML, JavaScript
Web site design,
development and
production
Web site usability and
information architecture
Project management
E-mail marketing
Needs analysis
Market/customer research
Writing and editing
Publication production
Media relations

Software
Visual Studio
Dreamweaver
HomeSite
Photoshop, Illustrator
Flash, Fireworks
Interwoven TeamSite
Proprietary content
management tools
WebTrends
Aprimo e-mail marketingapplication
Microsoft Project
Visio
Visual SourceSafe

Education
Dynamics of Management Skills, Certificate Course, Management Association of Illinois

The Pennsylvania State University:
B.A. in English - Writing Focus

Web programming
course work
Internet marketing
seminars

Contact
kreehl02@yahoo.com
847.636.0586 (cell)

References
Available on request.

Portfolio
View online portfolio. Additional work samples available on request.

Professional Experience

Hewitt Associates, Lincolnshire, IL

Web Development Lead/Online Project Manager (09.02-Present)
Hired at Hewitt to envision, develop and launch substantial improvements to the infrastructure and visual design of the corporate Web site, Hewitt.com. Implemented major visual design enhancements within 12 weeks after joining company. Initiated and drove project to develop database-driven architecture for Hewitt.com. Led team of developers to deliver database-driven platform with integrated content management system for Hewitt.com, launched in June 2006. Conducted online visitor surveys and usability studies to guide continuous improvement to Hewitt.com. In addition to Hewitt.com, design, develop and publish full Web sites and Web site content produced by Hewitt marketing department, including registration/information sites for client conferences, and special-purpose minisites. Designed, implemented and documented programming components of Hewitt's online marketing/e-mail campaign system. Served as technical advisor for and facilitated implementation of HewTube, Hewitt's internal online video channel. Manage teams of external vendors in development of Web sites and Flash content. Serve as liaison between marketing and Hewitt information services (IS) department. Responsible for defining and maintaining usability, design and development standards on all marketing Web sites.

Focal Communications, Chicago, IL

Web Developer/Web Product Manager (09.00-07.02)
Designed, developed and published Focal Flash online customer newsletter. Worked with team to define and specify navigation and look-and-feel of Focal public Web site. Developed and maintained content for public Web site and employee intranet. Managed existing Web-based tools in customer extranet; worked with product marketing to develop and deliver content through extranet sites. Managed development of Web-based applications for Focal customers. Interviewed customers to determine needs; created detailed requirements documents specifying features and functions for Web-based customer service tools. Determined application flow and created prototypes. Worked with IS to establish timelines and manage projects to completion. Wrote user documentation; trained users; developed and maintained online help files.

DigitalWork, Inc., Chicago, IL

Web Content Team Manager/Web Developer
(01.00-07.00)
Managed team of writers and developers creating and maintaining content for DigitalWork Web site (www.digitalwork.com) and iWork Advisor, a biweekly online newsletter. Managed team workflow on multiple concurrent projects. Supervised planning, development and implementation of major redesign of iWork Advisor, including conversion of newsletter to XML, new look-and-feel, and greatly expanded content. Created, developed and maintained content components of e-commerce-enabled business-to-business services. Managed design, content creation and development of DigitalWork investor relations site hosted by PR Newswire.

PLATINUM technology/Computer Associates International (CA), Oakbrook Terrace, IL
(PLATINUM acquired by CA in June 1999)

Team Leader/Web Developer (06.99-01.00)
Web Developer (10.98-06.99)
Managed development team creating and maintaining content for several Web sites and intranet sites, including PLATINUM and CA corporate sites (www.ca.com). Content produced included product trial download applications, information and online registration for events and programs, and marketing and sales materials. Managed multiple projects from inception to completion. Worked closely with worldwide product/services marketing organization to craft and deliver messaging via the Web site.

Sr. Media Relations Specialist (08.95-10.98)
Media Relations Specialist (09.94-08.95)
Solely responsible for media/press relations for software, consulting, and business development divisions. Worked with partners including Microsoft and Intel to develop and issue joint announcements. Managed work of external agency staff and media relations intern. Built and maintained relationships with key journalists, editors, and analysts. Worked with product marketers to develop positioning/strategies, communications plans, press releases and supporting documents. Planned, executed, and participated in press tours to announce new products and initiatives. Obtained editorial placements, reviews, bylined article placements in major computer trade publications, including Computerworld, InformationWeek, PC Week. Focused efforts resulted in dramatic increase in amount and quality of trade press coverage. Worked with developers to design and implement first version of product information section on PLATINUM Web site.

SYSTAT, Inc., Evanston, IL

Manager of Media Relations and Marketing Publications (12.91-07.94)
Managed all media/press relations activities for new software product launches and upgrade announcements, including writing and distribution of press releases, contact with key editors and writers. Obtained product reviews, new product announcements, and placements in feature articles in major computer trade publications, including InfoWorld, MacWeek, Macworld, PC Magazine, PC Week, Windows Magazine. Wrote, edited, and coordinated printing of all marketing and sales brochures, direct mail pieces, advertisements, and flyers. Wrote, designed and coordinated production and mailing of the user newsletter, SYSNET.

National Computer Graphics Association,
Fairfax, VA

Editor/Staff Writer (05.90-12.91)
Solicited and edited articles for, and wrote news items and feature articles for:

• NCGA News, NCGA's monthly newsletter distributed in Computer Graphics World magazine.
• 
  
• NCGA CAD/CAM File column, distributed monthly in MCN magazine.