Media Relations
PLATINUM technology, inc.

the project: Media relations programs for PLATINUM.

my role: As a media relations specialist at PLATINUM, I was solely responsible for media/press relations for software, consulting, and business development divisions. I worked with product marketing to develop and hone messaging, developed media relations strategies, wrote the press releases, managed external agency staff to implement the strategies, and conducted press/analyst tours.

the results: Dramatic increase in volume and quality of media and analyst coverage for PLATINUM.