Catalysis Resource Center
PLATINUM technology, inc.

the project: Develop web-based resource center for Catalysis, an application development methodology.

my role: PLATINUM needed a presence on its website for Catalysis, a methodology it had acquired. A "catalysis.org" site was being maintained by the developer of the methodology, but PLATINUM needed to "brand" Catalysis as part of its application development strategy. I worked with the Catalysis developer and PLATINUM marketers to determine the Catalysis Resource Center (CRC) name and contents; worked with a staff designer to develop the graphical components of the site; and built the site pages (including the online white papers, etc.).

the results: The PLATINUM site effectively branded Catalysis as a PLATINUM methodology.